The Soil Accociation’s Organic Market Trade Briefing will take place at the Rudolf Steiner House in London on 27 September 2011. The third Trade Briefing will reveal the latest on the organic market and consumer trends, six months on from the issue of the Soil Association Organic Market report.
Ed Garner, Communications Director at Kantar Worldpanel will share the most up to date organic market information and a perspective on the future. Zak Watts from Ocado will present insights on the Ocado organic consumer and the secrets of success for their business within the sector. Helen Browning, Director of the Soil Association will share the forward strategy for the organisation and the potential impact on organic market development. Finally there will be an introduction to the Food for Life Catering Mark, a successful Soil Association scheme which is promoting organic to the foodservice industry. Attendants are invited to stay on after the event to network over a light lunch. The event is free for Soil Association licensees and an opportunity for sharing experiences and considering challenges together with the industry. Registration is possible here.
The current market update on organic products in Great Britain reveals that there is still a decline in sales, but also gives reasons to be optimistic. The pace continues to reduce to – 3 % for the 52 weeks to 12 June 2011, according to Kantar Worldpanel. The most significant improvement in sales has been in the meat and poultry sectors where the performance has shifted from decline to growth of + 6.8 % and + 4.4 % respectively, which is largely due to an increased focus on supermarket promotions, the Soil Association reports. Babyfood, butter, yoghurt, canned soups and herbs and spices all continue to show positive market growth and there is no doubt that widely available product categories remain strong, while customer loyalty is continuing. Most of the major brands are experiencing good growth and are predicting increases.
A number of brand relaunches are planned for Organic September. This year’s month long event is shaping up to be much more widely supported than ever: press adverts are scheduled with six major magazines for the Why I Love Organic campaign, while McDonald’s store tray liners will promote the many benefits of organic milk. A whole host of companies are supporting the longer promotional period in stores and many events and activities are already being widely promoted.
Text: Organic Market Info