A current health poll by the US media agency Thomson Reuters confirms that the majority of American consumers buy organic food, if they have a choice. In the Thomson Reuters NPR Health Poll, 58 % of the respondents said they preferred organic products to conventional food.
The share is even larger in certain target groups: in the under 35-years-old group, 63 % preferred organic, and 64 % of the better-educated consumers, such as those with bachelor degrees, voted for organic food. The most important reasons still include doubts about pesticides (34 %), but this group is headed by the 36 % who favour supporting regional producers. Raymond Fabius, Director Healthcare at Thomson Reuters, interprets the high organic affinity among young people as an indicator that they are prepared to pay higher prices for regional products to promote local markets. The expansion of the network of farmers markets could therefore have a positive impact on the organic market.