Russian President Dmitry Medvedev has instructed Agriculture Minister Yelena Skrynnik to work out proposals on regulations for organic food products. He issued this instruction at a meeting with agricultural workers, one of whom stated organic products should meet standards as is the case in Europe.
“There is a need for specific norms,” Medvedev agreed on hearing that there are no clear regulations in Russia now.
“Otherwise swindlers will profit from this,” he added. He told the minister that such standards must be introduced or included in some regulations.
Meanwhile, the number of organic beauty retailers in Russia continues to grow. Melvita, a leading French brand of organic cosmetics, recently opened its third store in Moscow. Another new opening is The Organic Shop, a dedicated store for natural & organic beauty products. It has opened its doors in the shopping and entertainment centre Afimall City in Moscow.
Melvita has also partnered with the Italian weekly fashion magazine Grazia. It is giving a free copy of the fashion magazine to all customers in its stores in Moscow and St. Petersburg. The giveaway will last until the end of August 2011.
In another development, the FAS has found the advertising for Yves Rocher cosmetics and perfumes misleading as it contained untruthful information about the organic nature of Yves Rocher cosmetics. In November-December 2010, the contextual advertising Do You Buy L’Occitane Cosmetics? Yves Rocher Offers Only Natural Cosmetics and Perfumes. Discounts, Gifts! was spread in the the search systems Yandex and Google.
According to Scientific Cosmetics Association, L’Occitane Rus ranks 57th by the level of organic nature of its cosmetics, whilst Yves Rocher East ranked 128th out of 129. FAS is to determine a fine for Yves Rocher East. The company states it has already stopped the advertising.
Text: Organic Monitor