Great Britain recorded organic sales of two billion EUR in 2010, which is 5.9% down on the previous year (Organic Market Report of the British Soil Association).
Reasons for the reduced demand are a smaller range of organic products on the shelves of the supermarkets and the uncertainty among the population due to the country’s economic situation. Organic sales in Great Britain are traditionally heavily dependent on the conventional trade, where 72% of organic products are sold.
The retail organic food trade, which can sometimes mobilize its loyal customers better at times of crisis, is less strongly represented in Great Britain. Organic supermarkets, which push development in Germany, France and Italy, hardly exist in Britain. Nevertheless, the British Soil Association noticessigns of positive development: sales of organic beef, baby food and eco-textiles have distinctly increased in 2011. The area farmed organically in Great Britain decreased by 0.6% to just under 740,000ha at the end of 2010, which corresponds to as much as 4.2% of the agricultural area.