Category Archives: Green Marketing

Organic Marketing, Retail Marketing

Germany: BioFach 2012 emphasises sustainability

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From 15 to 18 February, 2012, the organic world will once again gather in Nuremberg, Germany. Around 2,500 exhibitors and 44,000 trade visitors are expected for this year’s edition of the fair. They will be reflecting on one of the organic … Continue reading

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UK – London’s school food on sustainable path

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Half of all London boroughs are now serving healthy, ethical and environmentally sustainable meals, Food for Life reports. Meal providers in these boroughs have proved that they meet the requirements of the Food for Life Catering Mark’s Bronze or Silver award, an accreditation scheme which … Continue reading

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Strong Sales of Organic Foods Attract Investors

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PARIS — Even during a period of rising food prices and economic uncertainty, Damien Bignon, a poultry farmer in the Paris region, cannot meet the demand from local markets and stores for his organic eggs. At the Ferme des Beurreries near Feucherolles, … Continue reading

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Spas and natural products industry need to work together, expert says

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A Q&A with SpaFinder’s Chief Marketing Officer reveals how the spa and natural products industries are poised to work together. When cruising the personal care aisle at a natural products store Sallie Fraenkel sees products that would be a perfect … Continue reading

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Sustainable Food 2.0

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Luminaries at this year’s Sustainable Foods Institute had a clear message: Take the conversation bigger. Now. Shopping differently isn’t enough, challenged Anna Lappe in her opening address. We need to stop arguing on talking points manufactured by conventional food industry … Continue reading

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BioFach China 2011 – Shanghai from 26 / 28 May

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The big event: 14 % more space and 9 % more exhibitors on 5th birthday: The international players in the organic sector meet for the fifth time in the Chinese metropolis of Shanghai from 26–28 May – and it promises … Continue reading

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Kids Products: New FTC guidelines will drive growth of healthy kids’ products

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USA – About 40 percent, or $4 billion, of the kids’ food market has a “better-for-you element,” according to Packaged Facts. But that’s about to change as new FTC guidelines will drive product development and growth. Retailers, it’s time to … Continue reading

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Green Brands: 10 ways to distinguish your natural products brand

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The natural, organic and healthy products market is thriving. Here is explained how you can build the type of organization and brand that will stand out from the crowd. If you attended Organic & Natural Fairs this year, you know how many … Continue reading

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U.S. organic industry valued at nearly $29 billion in 2010

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The organic industry grew at a rate of nearly eight percent in 2010, bucking the current trend whereby “flat is the new growth” for many other segments of the economy. Further, some sectors of the organic market enjoyed annual growth … Continue reading

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Health foods market growing nearly 12% a year in Saudi Arabia, UAE

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According to a new report by Frost and Sullivan, the total health food market in United Arab Emirates (UAE) and Saudi Arabia (KSA) is growing at a rate of 11.8 percent year on year. ——————————————————————————————- The healthy foods industry may … Continue reading

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